Download PDF Commercial Visions: Science, Trade, and Visual Culture in the Dutch Golden Age, by Dániel Margócsy

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Commercial Visions: Science, Trade, and Visual Culture in the Dutch Golden Age, by Dániel Margócsy

Download PDF Commercial Visions: Science, Trade, and Visual Culture in the Dutch Golden Age, by Dániel Margócsy

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Review

"Commercial Visions gives us Margócsy at his best: a robust scholar who serves up delightful prose and imaginative arguments as he moves from such mundane topics as seashell taxonomy to the downright bizarre business of wheeling-and-dealing preserved cadavers. . . . By exploring his eccentric cast of characters' financial motivations, Margócsy has assumed a leading place among an upcoming generation of early modern scholars who have begun to examine--seriously and critically--economic motivations in scientific interactions." (Justin Grosslight Arts Fuse)"In the Netherlands of the 16th and 17th centuries, global trade and commercial competition produced numerous commodity networks, including those dealing with the marketable aspects of natural history and medicine. . . . Thus, Margócsy suggests, product marketing, patent disputes, and intense competition resulted in a turning away from the Renaissance’s rambling natural histories and aesthetically centered portrayals of flora and fauna and encouraged the development of accurate scientific illustration, competing visual epistemologies, a standardized Latin taxonomy, color-printing techniques, improved specimen preparation, and more. The author offers a very readable and richly illustrated account of these developments, including a portrayal of the lives of natural scientists, physicians, and other interesting entrepreneurial characters active in the commercial centers of that time. Highly Recommended." (CHOICE)"A very original and masterfully written contribution to the burgeoning field of studies on early modern culture." (Klaus Hentschel, University of Stuttgart Metascience)"Margocsy offers another look on the Dutch Golden Age and perhaps also on other geographical areas in the early period of the scientific and industrial revolutions. He shows, how in the seventeenth century, knowledge and creativity in the Netherlands are very much linked to the power of the market. . . . Members of the so-called Republic of Letters treated scientific knowledge as a commodity, and not as a public good. For modern manufacturers of licensed medicines this might ring a bell." (Kees Zandvliet, University of Amsterdam Journal of Historical Geography)"Margócsy documents how collectors and scientists used these tools to break out of the confines of social networks into a shared commercial/scientific space, in the process discovering new clients in faraway locales, promoting their brand, creating markets for their work, and acquiring rare specimens and new ideas, as well as profitable opportunities. . . . Margócsy’s book offers a subtle and nuanced rethinking of how science and commerce--and production of knowledge and production of profit--dovetailed in the late seventeenth century." (Rebecca Tucker, Colorado College The Seventeenth Century)"Commercial Visions explores the commodification of early modern science by examining the circulation, collection, preservation, and representation of knowledge of plants, insects, and other natural curiosities and the means by which practitioners guarded the secrets behind anatomical preparations and scientific illustrations. Many of these explorations, especially in the later chapters, should be of interest to art historians and historians of the book, as well as historians of science. Margocsy’s discussion of fact making, collecting, and the circulation of knowledge—all major foci of recent histories of early modern science—benefits from his detailed consideration that provides original insights and revisions." (The American Historical Review)"Commercial Visions considers scientific knowledge as a commodity, looking carefully at how the growth of global trade in the Dutch Golden Age shaped anatomy and natural history as commercial practices. . . . Readers are guided on a tour through a world of seashells, forgeries, and wax-filled cadavers, evidence of a commercially-driven proliferation of ways to represent living and dead bodies and a series of heated debates about them. Commercial Visions convincingly demonstrates that paying attention to the commercial aspects of early modern science can inform how we think about early modern circulation, the history of 'objectivity,' and the concept of the public sphere." (Carla Nappi New Books in Science, Technology, and Society)"Margócsy’s book offers a significant and subtle exploration of the relationship between science and commerce. Thoroughly researched with rich case studies, Margócsy has provided an excellent analysis of early modern scientific culture." (Michael R. Lynn, Purdue University North Central Seventeenth-Century News)"Of great interest to historians of science with a broad array of specialisations. Margócsy’s work speaks directly to many important recent arguments in the history of science, offering valuable new insights and sometimes radically different perspectives on the relationship between science and commerce in the early modern Dutch Republic. His arguments have great relevance to work on other geographical areas and time periods, including the present-day. Most importantly, he provides an intriguing alternative to the prevalent historiographical narrative of the effects of commercial revolution in Europe. Commercial Visions convincingly shows that strong market competition motivated the differentiation of knowledge commodities, causing proliferation--not standardisation--in ways of picturing and ordering the world." (Natalie Lawrence, University of Cambridge Endeavour)“Money and science have long been connected. Scientific activity needs to be paid for, but at times it can also turn into a nice little earner. As science became more materialistic, one of the most important tools for investigation became the ability to picture phenomena. In excavating how that happened in the early stages of the Scientific Revolution, in one of the most commercialized regions of Europe, Margócsy’s book makes a major contribution to the histories of science and of art.” (Harold J. Cook, Brown University)

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About the Author

Dániel Margócsy is assistant professor at Hunter College, City University of New York.

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Product details

Hardcover: 336 pages

Publisher: University of Chicago Press (October 9, 2014)

Language: English

ISBN-10: 022611774X

ISBN-13: 978-0226117744

Product Dimensions:

6 x 1 x 9 inches

Shipping Weight: 1.5 pounds (View shipping rates and policies)

Average Customer Review:

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Amazon Best Sellers Rank:

#1,489,657 in Books (See Top 100 in Books)

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