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Product details

File Size: 1101 KB

Print Length: 304 pages

Publisher: Kogan Page; 1 edition (October 3, 2018)

Publication Date: October 3, 2018

Sold by: Amazon Digital Services LLC

Language: English

ASIN: B07HQMHP4C

Text-to-Speech:

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Amazon Best Sellers Rank:

#591,939 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

The Post Truth Business is prescient, comprehensive and informed. We have all been grappling with the unfolding and disorienting implications of a post-truth and alternate-truth political landscape. The author - with uncanny foresight - understands that a post-truth social environment extends far beyond politics and politicians. This is the first serious exploration focused on a post-truth world and its meaning for business. The author provides the historical context and an analysis of the current and future meaning of a post-truth environment for the private sector - notably, in the areas of marketing, communications and the increasingly complex relationship between companies and consumers. Importantly, The Post-Truth Business provides a road-map out of the quick-sand - and accomplishes all the above while avoiding shallow cliches. This book is the real deal - it's insights are based on the author's experience and meticulous research. I strongly recommend The Post-Truth Business - it will help all readers understand the current moment, how we got here - and how to respond. This is not fake news - this is a brilliant book! - review by Michael Cohen, PhD

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