Free Ebook Cases in Public Relations Management: The Rise of Social Media and Activism

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Cases in Public Relations Management: The Rise of Social Media and Activism

Free Ebook Cases in Public Relations Management: The Rise of Social Media and Activism

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Review

"Swann's third edition of Cases in Public Relations Management is organized in such a way as to offer foundational knowledge of the broader field of PR and of the narrower topics of each chapter before diving into specific cases. The discussion questions in each chapter are certain to prompt critical thinking and deep class discussions." -- Emily S. Kinsky, West Texas A&M University

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About the Author

Patricia Swann, former dean of the School of Business and Justice Studies, is a professor of public relations and management at Utica College, USA. She is the executive director of the Raymond Simon Institute for Public Relations and Journalism and the past head for the Public Relations Division of the Association for Education in Journalism and Mass Communication. She has 20 years of experience in the public relations and journalism industries and has garnered numerous awards for her work.

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Product details

Paperback: 596 pages

Publisher: Routledge; 3 edition (August 24, 2019)

Language: English

ISBN-10: 1138088870

ISBN-13: 978-1138088870

Product Dimensions:

7.4 x 9.2 inches

Shipping Weight: 1.1 pounds (View shipping rates and policies)

Average Customer Review:

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Amazon Best Sellers Rank:

#2,861,100 in Books (See Top 100 in Books)

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Cases in Public Relations Management: The Rise of Social Media and Activism PDF

Cases in Public Relations Management: The Rise of Social Media and Activism PDF

Cases in Public Relations Management: The Rise of Social Media and Activism PDF

Cases in Public Relations Management: The Rise of Social Media and Activism PDF